The first of the two perfume advertisements is a Calvin Klein advert for a perfume called CKIN2U. I think the way this is written shows a connotation of boldness and standing out in this perfume. This includes a male and female perfume, therefore aimed at both men and women. I think this advertisement is aimed at men and women between the age of 18 and 30, but younger people will be compelled to buy they perfume because they want to attract the opposite sex by wearing the perfume.
I think this perfume would appeal to its audience because the names of the perfume links, for example the female bottle says CKI and the male bottle says N2U if you put the two bottles together it completes the name. I especially think this may appeal to couples because if you use the perfume the opposite sex will be more ‘into’ you.
The advertisement very much shows sexual tension between the male and female in the picture, it is as if because they are both wearing the perfume, they are attracting each other. This may make viewers of the advert think that if they wear this perfume they will become attractive to the opposite sex.
I think that the man in the advert touching the women’s hair shows that the perfume makes the women irresistible to the male, which would appeal to any women. The women also has the mans belt undone and is holding onto it, this also shows that the man is irresistible to the women; also I think this all shows how sexual and sensual the advert is. The advert also shows two young people satisfied with each other and the perfume. They are in a intimate lock of eye contact and touch, this helps to sell the perfume because it perceives you will have the same satisfaction when you get the perfume.
The ‘BUY NOW’ at the bottom of the advert next to the name, is more of a demand rather than a question this helps to persuade people to buy the perfume.
I think this advertisement does well in attracting a large amount of people of buy their perfume CKIN2U.
2. In my second advertisement I think it was successful in its selling points. It was advertising to women, the perfume is called Secret Obsession also, by Calvin Klein. I think this perfume is aimed at young women between the ages of 18 and 25.
I think this perfume is called secret obsession because it will help sell the perfume by showing that the 'secret' part of the name is forbidden or a secret. Which can be seen as ‘naughty’ because it is forbidden, if you are wearing the perfume it makes you feel as if you are breaking the rules. And the 'obsession' part of the name implies that the perfume could be addictive either to the women or to men who are attracted to the women.
In this advert they use a celebrity or icon to pose in the picture, so people will admire the women and it shows that the perfume could make you iconic or stand out like her.
She is naked in her pose and this shows that you only need the perfume on to be irresistible to men and that she is completely confident with how she looks wearing the perfume. This will make women think that if they buy the perfume they will be confident wearing it and confident naked. The entire picture is in black and white except for the perfume bottle, which causes the bottle to stand out in the picture and attracts you to look there straight away when you cast your eyes on the picture. The name of the perfume is at the bottom of the picture and is large and in capitals, so it attracts the attention of the audience. It gives the writing a connotation of being important.
This picture is very sexual because she is naked, and it is a way of showing that the perfume gives the women confidence towards men. She seems to be lying down in the picture and is brushing her hair back to reveal her face which shows sexiness, and her eyes are shut showing satisfaction with how she is.
The women being naked and wearing the perfume shows that the perfume will make you attractive and men will want you, and find you sexy.
Overall I think the advertisement sells the perfume well and will be appealing to a wide audience.
2 comments:
Good work but you need to write as a media expert! You often use the phrase 'I think' - write as though you know. Just state what you find and what this connotes.
CKin2U. There is a very definite 'look' that you need to write about. The 'mise-en-scene' shows an underground station, soft colours, casual clothes - what does this connote? mw
Your perfume advertisement must be posted this week with analytical commentary. Thanks. mw
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