Sunday 8 February 2009

Poster Analysis: Double Indemnity

Below is a poster for a film-noir called ‘Double Indemnity’ (1944) which I have analysed to get an idea of what thriller signifiers old film-noir films included.



This poster is different to modern thriller film posters. This is due to the fact of it being all in bright colours. However, the poster still includes thriller signifiers that are present in modern thriller posters. The poster being in bright colours helps attract the audiences’ attention.

The man in the poster is wearing a suit, which can be a thriller signifier due to the fact in most film-noirs, suits are worn. This gives the character the connotation of being professional. Also, the suit being dark (black) may indicate that the character is evil.

The anchor on the poster that says “from the moment they met it was murder” indicates that the film includes murder but also that there is lying and deceit in the couple’s relationship (the couple on the poster). This helps add mystery and intrigue to the film as it makes the audience think about it. Mystery is a thriller signifier that is common in most thriller genre films.

The man holding on to the woman they way he is in the poster suggests he is in control. This indicates that he is the dominant character which means the film is likely to have a male protagonist; male protagonists are a significant thriller signifier.

The man in the poster is holding a gun which suggests there is use of weapons and violence in the film. This could be argued to be a thriller signifier as many thrillers include these characteristics. The man is holding the gun behind the woman’s back which implies that she could be unaware of what he is using it for. This helps add mystery to the poster and gets the audience thinking.

The film does well in attracting the audiences’ attention and then showing them that the film is about murder, deceit and crime; this may then appeal to some of the audience, particularly males due to the use of guns.

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